When a place as rugged as the Northwest Territories takes notice of your brand, you know you're doing something right.
CMFR is proud to announce that it has been named the Official Coat of Northwest Territories Tourism (NWTT)—spectacularnwt.com—a not-for-profit organization responsible to over 200 tourism business members in the Northwest Territories (NWT). As the Destination Marketing Organization for the region, NWTT promotes tourism products and packages locally, nationally and internationally, through traditional advertising channels, social media, experiential marketing and more. Its campaigns cover activities ranging from sport hunting and sport fishing, to outdoor adventure tours and business travel, giving industry operators the opportunity to market their services directly to consumers.
CMFR is honoured to be involved in this exciting partnership with NWTT. It is a true testament to our dedication to producing top quality outerwear, and to the fashion-forward sensibilites of those living well beyond our country's big city limits.
Keep an eye out for CMFR's new NWTT signature black parka with the Spectacular NWT logo, and beautiful NWT wolverine trims certified by the Genuine Mackenzie Valley Furs operations.